Taylor Swift's Tank Top Sells Out Following Chiefs Game Appearance
A $40 Chiefs tank top worn by Taylor Swift during Sunday's game has sold out, benefiting the apparel line of reporter Erin Andrews.
A simple Chiefs tank top worn by pop superstar Taylor Swift during Sunday's game against the Indianapolis Colts has sold out. The apparel line that designed the $40 tank top belongs to Erin Andrews, a Fox Sports NFL sideline reporter and friend of Swift.
The tank top, red with a Chiefs logo and black piping, was created by WEAR, an athletic wear brand founded by Andrews in 2016. Swift was seen wearing the top multiple times during the broadcast of the game, which saw her husband, Kansas City Chiefs tight end Travis Kelce, have a standout performance.
Kelce recorded nine catches for 101 yards and a touchdown. Swift was visibly celebrating Kelce's success throughout the game, with cameras capturing her reactions to his touchdown and a controversial overturned fumble call. The Chiefs ultimately won the game 33-30.
The surge in demand for the tank top is attributed to Swift's high-profile presence at the game and her association with the Chiefs, a phenomenon that has been dubbed the "Taylor Swift Effect." This incident highlights Swift's significant influence not only in the music industry but also on consumer trends and merchandise sales in other sectors.