Sydney Sweeney has released new behind-the-scenes images and video content for her lingerie brand, SYRN, as she approaches her 29th birthday on September 12. The actress shared the captivating material on social media on Sunday, showcasing herself in various lingerie sets.
One of the shared photos features Sweeney in a semi-sheer baby blue bra, garter belt, and thong, striking a pose in a kitchen setting. Another moment captured in a brief video clip shows her in a black three-piece lingerie set, looking over her shoulder with a smile. The brand's Instagram caption for the content teased, "Step into the world of Birthday Boobs."
Last week, Sweeney announced the upcoming launch of her newest collection with SYRN, writing on social media, "Celebrate my birthday month with my newest @syrn collection. Coming September 1st."
The promotional video for the collection, described as gritty and vintage-inspired, features Sweeney suggestively making a mess with flour while baking cakes in a scantily clad state. The video concludes with her mounting a table and crawling across it seductively, set to a slowed rendition of "Happy Birthday."
The campaign has generated varied reactions from fans, with some speculating about a potential OnlyFans launch and others making lighthearted comments about the content. Sweeney launched SYRN in January with the stated mission of offering well-fitting lingerie for a diverse range of body types, working with a team of women designers and featuring models of various body types.
This lingerie venture is one of Sweeney's recent entrepreneurial endeavors. She also established a production company named Honey Trap, whose first project is a reimagining of "The Legend of Sleepy Hollow" titled "Hollow," in which Sweeney will play Katrina Van Tassel.