Sydney Sweeney Subtle Nod to Boyfriend Scooter Braun in New Lingerie Campaign
The 'Euphoria' star sported a necklace with the initials 'SB' in a promotional post for her brand, SYRN.
Sydney Sweeney has offered a subtle tribute to her boyfriend, music executive Scooter Braun, in a new promotional campaign for her lingerie brand, SYRN. The actress was pictured wearing a delicate gold necklace bearing the initials "SB" in photos shared by the company on Instagram.
In one image, Sweeney models a pale pink bra from the SYRN collection, with the small, two-letter pendant clearly visible. Another photo in the carousel captures the 29-year-old actress in the same ensemble, taking a mirror selfie.
The campaign post featured the caption, "Send Nudes, now yours. Syd wears the Smooth Cup Demi in Babe." The company further explained that the new design utilizes the same fit as its Romantic Demi bra but offers a smooth cup suitable for wearing under T-shirts.
While neither Sweeney nor SYRN has officially confirmed the necklace's significance, the "SB" initials align with those of Scooter Braun, with whom Sweeney's relationship has become increasingly public. The couple's romance was first reported by People in September 2025, with the outlet noting their connection originated in Venice around the summer of 2025. Sources have indicated that their relationship has grown more serious over time, with Sweeney reportedly not actively seeking a new relationship after ending her engagement to Jonathan Davino when she met Braun.
Their relationship has transitioned from private to more public over the past year. Braun attended the "Euphoria" Season 3 premiere with Sweeney in April, and the couple has since shared glimpses of their time together. They revisited Venice earlier this month, where they were photographed holding hands and kissing.
Braun publicly acknowledged their relationship on Sweeney's 29th birthday on Sept. 12, sharing an Instagram tribute calling their relationship a "true partnership" and expressing his love for her. Sweeney has also publicly acknowledged Braun, calling him "the man with the biggest heart I know" on his birthday in June and thanking him for making her smile.
The couple's relationship has also extended to integrating with Braun's family life. A source told People that Sweeney has been spending time with Braun's three children, whom he shares with ex-wife Yael Cohen, suggesting the seriousness of their commitment. Braun and Cohen finalized their divorce in 2022.