Actress Sydney Sweeney is once again promoting her lingerie line, Syrn, this time with a new collection titled 'Send Nudes'. Sweeney, 29, shared a video showcasing a flesh-colored bra and panty set from the collection, designed with a focus on being "super cute and playful and girly." She described the bra, a lace-trimmed plunge style, as a highlight of the new line.
Fans have responded to the launch, with some praising Sweeney's confidence and business acumen, while others expressed a desire for more color options beyond basic nudes, black, and white. Sweeney launched the SYRN brand in January with the stated goal of offering pieces that fit well and accommodate a "beautiful range of body types," aiming to compete with established brands like Skims and Savage x Fenty.
"The secret is finally out... this is lingerie you wear for YOU, no explanation, no apology," Sweeney stated at the brand's launch. "I wanted to create a place where women can move between all the different versions of who we are."
In addition to her entrepreneurial endeavors, Sweeney has several acting projects in development. She is set to star in Sony's adaptation of "Sleepy Hollow," a supernatural mystery reimagining the classic tale from Katrina Van Tassel's perspective. The film, based on Lindsey Anderson Beer's forthcoming novel, will also feature Belmont Cameli and is slated for production by Margot Robbie's LuckyChap and Sweeney's own Honey Trap banner. The novel is expected in fall 2027.
Sweeney is also attached to "The Housemaid" sequel, a follow-up to her earlier thriller. Furthermore, she will lead the science fiction film "Gundam," based on the 1979 anime series, alongside Noah Centineo. Her upcoming projects also include the tragicomedy "The Custom of the Country," where she will portray an ambitious woman moving from the Midwest to New York City, a film she is also producing.