Sydney Sweeney featured a subtle tribute to her boyfriend, Scooter Braun, in her recent "Send Nudes" lingerie campaign. The 29-year-old actress wore a gold necklace with small "S" and "B" pendants, seemingly referencing her relationship with the 45-year-old media mogul.
In the racy photoshoot, Sweeney is seen in a pink, lace-detailed bra, with her blonde hair styled in waves. She complemented her look with natural makeup and a swipe of pink lip color.
Sweeney and Braun, who have been romantically linked since September 2025, were first connected after meeting at a wedding in Venice. Braun recently penned a public tribute to Sweeney on her 29th birthday, sharing a video of them dancing in front of an Italian castle and expressing his affection.
"Happy birthday to the woman who is the exception to every rule. The person who surprised me and showed me how life with true partnership can be lived," Braun wrote in an Instagram post. He added, "You make me smile harder, laugh louder, adventure more, and dream bigger. You've made the ordinary feel exciting and the future feel like something I can't wait to get to."
Braun, who was previously married to Yael Cohen and shares three children with her, filed for divorce in 2021, with the settlement finalized in 2022. Sweeney was previously engaged to Jonathan Davino.
Reports suggest Braun has also become an influence on Sweeney's career. According to Puck News, Braun was instrumental in Sweeney's decision to sign with CAA agent Kevin Huvane, arranging a dinner between them without Sweeney's other management's knowledge. This move reportedly came as Sweeney parted ways with her longtime public relations team.
While it remains unclear if Braun influences Sweeney's current public relations strategy or wardrobe choices, his role in her career moves appears to be growing. Braun has previously managed artists such as Ariana Grande, Justin Bieber, and Demi Lovato.