Sydney Sweeney Debuts Holiday Lingerie Campaign Inspired by Christmas Classics
The actress and founder of Syrn unveils a festive collection with looks referencing "How the Grinch Stole Christmas," "The Corpse Bride," and "White Christmas."
Sydney Sweeney has launched a new holiday collection for her lingerie brand, Syrn, with a campaign that playfully reinterprets iconic Christmas movie characters. The campaign video, shared on Instagram, features Sweeney channeling various festive personalities, offering a blend of nostalgic charm and the brand's signature sensuality.
The collection, set to debut on October 27, will initially release "Comfy" styles, likely including the plaid pajama sets seen in the campaign. Subsequent launches will feature "Seductress," "Playful," and "Romantic" themed collections.
One notable segment of the campaign sees Sweeney embody Cindy Lou Who from "How the Grinch Stole Christmas." Dressed in plaid pajamas and sporting Who-inspired braided hair and a contoured nose, she is depicted setting up Christmas lights and arranging gifts. This whimsical portrayal is accompanied by a more dramatic interpretation of "The Corpse Bride," where Sweeney models black and red lace lingerie sets, complete with a stitched smile.
A "White Christmas" theme is also explored through an icy blue lace set and white fur accents, evoking a snowy, romantic atmosphere. These looks are styled with white feather fans, creating a glamorous and ethereal aesthetic.
This campaign follows Sweeney's recent work with the sports betting app Novig, for which she appeared nude in an advertisement. The Syrn holiday campaign offers a more covered, albeit still suggestive, approach to her advertising endeavors.