Starbucks Faces Lawsuit Over Allegedly Misleading 'Sugar-Free' Protein Drinks
Consumers claim several Starbucks protein beverages contain high sugar levels despite being marketed as sugar-free.
Starbucks is facing a proposed class-action lawsuit alleging that some of its "sugar-free" protein drinks contain a significant amount of sugar, with consumers claiming the beverages have nearly as much sugar as a candy bar.
The lawsuit, filed October 2 in federal court in Washington state, targets eight hot and iced Starbucks protein beverages, including the Sugar-Free Vanilla Protein Latte, Sugar-Free Caramel Protein Latte, and protein matcha drinks. According to the suit, these drinks contain between 13 and 21 grams of sugar per venti serving. Plaintiffs argue that no reasonable consumer would expect a drink labeled "sugar-free" to contain such levels of sugar.
Starbucks has disputed the allegations, stating that the claims lack merit. A spokesperson for the company said Starbucks provides clear information about its protein beverages, including customization options and nutritional content, on product announcements, menus, its website, and its app. The company intends to defend itself vigorously in the matter.
According to Starbucks, the sugar present in these drinks comes from the protein-boosted milk rather than added sugars, and sugar-free syrups are used solely for flavoring. Nutrition experts, however, distinguish between "sugar-free" and "no added sugar." Lactose, the natural sugar found in milk, is not counted as added sugar. However, "sugar-free" products, under FDA regulations, must contain less than 0.5 gram of sugar per serving. "No added sugar" signifies that no sugar-containing ingredients were added during processing, though the product may still contain naturally occurring sugars.
Experts note that naturally occurring sugars can still impact blood glucose levels, making total carbohydrate content a relevant factor for individuals managing conditions like diabetes. Danny Karon, a class-action attorney not involved in the case, commented that the lawsuit's success will depend on proving that consumers relied on the "sugar-free" claims when making their purchases.
Beyond the protein beverages, nutrition experts also cautioned that many other Starbucks specialty drinks can contain substantial amounts of sugar. For example, a venti Java Chip Frappuccino can contain close to 80 grams of sugar, which is approximately 20 teaspoons. Other high-sugar drinks include the Caramel Ribbon Crunch Frappuccino, Peppermint Mocha, and Pumpkin Spice Latte, depending on size and customization.
The American Heart Association recommends limiting added sugar intake to about 25 grams per day for most women and 36 grams per day for men. Experts advise consumers seeking to reduce sugar intake to opt for simpler drinks like a plain latte or cappuccino and to be mindful of serving sizes and additions like whipped cream and drizzles.