Soho House, a global hospitality group, is set to open its fifth Los Angeles outpost in Venice Beach next summer, occupying the 23,000-square-foot space formerly home to the bankrupt social club NeueHouse.
The new Venice Beach location, slated to open in summer 2027, will be two blocks from the beach. It is designed to offer members multiple areas for dining, socializing, and relaxation, including a "Health Club Cafe." The facility will also feature a communal "contrast suite" for 50 people, equipped with a hammam, sauna, and cold plunges, alongside cryotherapy and ice bath rooms.
Soho House first established a presence in Los Angeles in 2010 with its West Hollywood location, followed by clubs in Malibu, Downtown Los Angeles, and Holloway. The brand's expansion into Venice Beach comes amid increasing competition in the private club sector, with new establishments like San Vicente Bungalows and the upcoming Aman club also vying for members.
In 2023, Soho House went private again following a $2.7 billion buyout led by its largest shareholder, Ron Burkle, and backed by investors including Ashton Kutcher. This move ended the company's four-year tenure on the New York Stock Exchange.
Previously, NeueHouse, an exclusive co-working and social club with thousands of dollars in annual membership fees, closed all its locations in Chapter 7 bankruptcy 11 months prior to Soho House's announcement. The closure of NeueHouse's Venice Beach outpost was met with little sentiment from some local residents who had observed the area's transformation from a bohemian enclave to a more upscale magnet.
Local real estate agent Tami Pardee expressed optimism about the new Soho House, suggesting it would offer a distinct atmosphere compared to NeueHouse and could serve not only Venice but also surrounding neighborhoods like Mar Vista, Marina Del Rey, and Playa Vista. This move to a more