As the United States approaches its 250th anniversary, many shoppers are voicing frustration over a perceived lack of commemorative merchandise from major brands. Consumers have noted a significant focus on products related to the World Cup, leading to accusations that companies are "snubbing" the upcoming national milestone.
A discussion in a Facebook group highlighted this sentiment, with one user questioning the minimal celebration of the 250th anniversary compared to the widespread availability of merchandise for the quadrennial World Cup. "There’s a ton of support for this stupid soccer game that, I assume, happens every year, but barely a mention of a once in forever event," the post read, garnering hundreds of comments.
Some shoppers recalled the 200th anniversary, or Bicentennial, in 1976, remembering a pervasive presence of patriotic items. "I was 13 in 1976 and I remember everything had USA or 1776-1976 on it," one user commented, reminiscing about school supplies and other goods featuring historical dates.
While some brands have introduced limited patriotic offerings, their scope and availability have drawn criticism. Old Navy, for instance, has released classic Fourth of July gear, but only a few items directly reference the "250" celebration, and those were reportedly sold out. McDonald's brought back its apple pie for a limited time, but customers suggested a permanent return would signify greater patriotism.
Coca-Cola has introduced special packaging for its products, featuring emblems for each of the 50 states, the District of Columbia, and Puerto Rico, with unique symbols for each territory, such as a race car for Indiana to honor the Indianapolis 500. However, some consumers reported difficulty finding these items, with limited shelf presence coinciding with the rollout of FIFA-related designs.
Another point of contention for shoppers is the origin of patriotic merchandise. Disney released a collection for the anniversary, but many items were found to be manufactured in China, drawing sharp criticism from consumers who believe such products should be domestically produced. "HEY ALL YOU ‘PATRIOTS’ OUT THERE…..AMERICA 250….BROUGHT TO YOU BY…CHINA ….Zoom in on the tag," one frustrated shopper posted online.
Online marketplaces like Amazon and Walmart are also facing scrutiny for third-party sellers offering potentially misrepresented merchandise. One Amazon storefront, identified as Lazychild under Shenzhen Caixi Technology Co., LTD., located in Shenzhen, China, was found to be selling "America 250" gear. Amazon stated that its official America250 storefront features products from U.S. sellers when available and requires all third-party sellers to comply with applicable laws and policies. Walmart indicated its focus is on providing a broad assortment, with products sourced from various suppliers.
For consumers seeking authentically American-made products, the official America250 website offers merchandise operated by Fabtech, a Michigan-based company that partners with over 80 U.S. manufacturers. Items range from pins and hats to t-shirts, with the official men's t-shirt priced at $32.99. Additionally, brands like L.L. Bean, whose products are manufactured in the USA, offer a range of items. Food brands such as Cheerios have released special birthday cake-flavored cereal, and Mountain Dew has rebranded as "American Dew" with patriotic packaging. Steak 'n Shake also introduced a Statue of Liberty milkshake earlier in the year.