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The Express Gazette
Tuesday, October 6, 2026

SEC Fans Upset Over College Football Kickoff Times Amidst Network Scheduling Decisions

ESPN's primetime placement of Notre Dame at BYU has drawn criticism from SEC supporters who feel their marquee matchups are being overlooked.

US Politics • 2 hours ago
SEC Fans Upset Over College Football Kickoff Times Amidst Network Scheduling Decisions

College football fans within the Southeastern Conference (SEC) are expressing frustration over kickoff times for upcoming games, particularly following ESPN's decision to place the Notre Dame at BYU game in primetime. This scheduling choice has relegated the highly anticipated Alabama at Tennessee matchup to a 3:30 p.m. ET slot, sparking debate about network priorities.

While the SEC typically announces its early schedule in June, the network's strategy for October 17 has led to criticism. ESPN is set to broadcast four significant games simultaneously in the noon time slot, pitting SEC teams against Big Ten and Notre Dame matchups. These include No. 16 Florida at No. 1 Texas and No. 17 Mississippi State at No. 10 LSU, both of which were announced earlier in the summer.

Despite the early announcement of some games, the evening slate, often referred to as the 'flex' window, has become a point of contention. For the second consecutive week, the SEC will feature two games in the evening that are projected to draw lower ratings, specifically Arkansas at Vanderbilt and Kentucky at Oklahoma. This comes as ESPN opted to air Notre Dame's road game against a top-ten BYU squad in primetime on ABC, leveraging the Fighting Irish's national appeal and ESPN's broadcast rights for Big 12 teams.

The decision to schedule Alabama at Tennessee for a 3:30 p.m. ET kickoff has been particularly disappointing for fans and some within the Tennessee athletic department, who had anticipated a night game for such a prominent matchup. However, the source suggests that ESPN's move to prioritize Notre Dame for ratings, given its national prominence and an away game against a strong BYU team, is understandable from a network perspective.

While ESPN could have potentially pitted Alabama against Tennessee in the evening slot to gauge ratings against Notre Dame, the network appears to have chosen a more certain path to viewership by showcasing the Notre Dame-BYU game. This decision also means that other potentially strong matchups, like Ohio State at Indiana, will compete for attention, with FOX featuring the latter in its 'Big Noon Kickoff' slot.

The source acknowledges that ESPN made a sound decision in broadcasting the Notre Dame game in primetime but also identifies a misstep in not providing a more competitive SEC matchup in the evening. The argument is that ESPN could have shifted one of the less compelling early SEC games to the night slot, even if it meant a slight dip in ratings against the primetime Notre Dame contest. Ultimately, the current scheduling leaves some SEC fans questioning the network's commitment to showcasing their conference's marquee matchups in the most prominent time slots.


Sources