Broadcaster Sarah Spain has suggested that Women's National Basketball Association (WNBA) players should connect with what she terms "real media," a sentiment that some observers view as a push for league-approved public relations over independent reporting.
Spain, on her podcast, expressed a desire for the WNBA to cultivate relationships with media outlets that cover the league "in a fair way," defining fairness as outlets that players trust and that assist in building their brands, with the league's support.
This perspective has drawn criticism, with some interpreting it as an endorsement of a curated media environment. Critics argue that such a system could limit the scope of reporting, potentially excluding journalists who ask challenging questions.
Evidence cited to support this view includes instances of credential denials by WNBA teams. The Atlanta Dream reportedly denied 14 credential applications, prioritizing season ticket holders and consistent team coverage, while also considering the "tone of coverage." Similar justifications were provided by the Dallas Wings, Connecticut Sun, and Las Vegas Aces, emphasizing consistent coverage and reputable sources. The Chicago Sky reportedly denied a Fox News reporter's request after inquiring about the planned coverage, stating credentials were for "basketball purposes."
These credentialing practices, particularly the mention of "tone of coverage," have led some to believe that team decisions are influenced by whether they approve of a reporter's approach, rather than solely on journalistic merit.
Further examples cited include the WNBA's communication regarding the ineligibility of former NBA players Royce White and Enes Kanter Freedom. While unnamed league sources reportedly informed Front Office Sports about the reasons, critics argue that outlets did not press the WNBA for definitions of its eligibility standards or report on any refusals to answer.
In another instance, USA Today columnist Christine Brennan reportedly faced backlash from the WNBA Players' Association after questioning DiJonai Carrington about an on-court incident involving Caitlin Clark during the 2024 playoffs. Spain also reportedly criticized Brennan's coverage of Clark.
During WNBA All-Star festivities, when player Sophie Cunningham made comments about biological men not competing in women's sports, and coach Stephanie White made a statement criticizing "hate, fear mongering and divisiveness," many reporters present did not reportedly ask direct follow-up questions about the league's stance on transgender eligibility or Cunningham's remarks. Spain, who hosted a panel and engaged in other activities at the event, also reportedly did not address these topics in her subsequent recap, instead focusing on social aspects and expressing support for White's reaction.
Spain's advocacy for "real media" that aligns with league interests, contrasted with what critics describe as "credential denials" and "tone policing" for those asking difficult questions, has led to accusations of a "loyalty test" that penalizes independent journalism.