Sam Fender and Olivia Dean have achieved a historic milestone as their collaborative hit "Rein Me In" has become the longest-running number one single of all time. The song has now held the top spot on the Official Charts for 17 consecutive weeks, surpassing Bryan Adams' 1991 record with "(Everything I Do) I Do It For You," which stayed at number one for 16 weeks.

"Rein Me In" is now positioned to challenge the all-time record for most weeks at number one, currently held by Frankie Laine's 1953 hit "I Believe," which had 18 weeks at the summit. The song's success has captured the nation's attention, with Official Charts Interim Co-Managing Directors Becca Monahan and Chris Austin calling it a "historic achievement for two exceptional British talents."

Despite the popularity of World Cup anthems, "Rein Me In" has maintained its chart dominance. Oasis's "Wonderwall," which has become an unofficial anthem for the England team during the tournament, climbed to the number two position. The song, which has never reached number one, has sold an estimated 5.6 million chart units to date, according to Official Charts Company data.

Other notable chart movements include Dutch dance duo ANOTR's "Talk To You" ft. 54 Ultra, which rose 10 places to number four. Shakira and Burna Boy's official FIFA World Cup 2026 single "Dai Dai" entered the top five for the first time.

Sam Fender described the song's success as "ridiculous" and an "excuse to party," crediting Olivia Dean's contribution for making the song more universal. He noted that her "alternative narrative" opened the song to a wider audience.

Wet Wet Wet, whose song "Love Is All Around" previously held the record for the longest-running number one by a British artist, congratulated Fender and Dean. They expressed pride in their song's 30-year record and acknowledged the success of new British artists.

In separate comments, Rolling Stones frontman Mick Jagger revealed himself to be a fan of Sam Fender's work, calling his album "People Watching" stunning and noting the lyrical depth of tracks like "Crumbling Empire." Jagger also expressed interest in the possibility of Fender appearing at a future Rolling Stones show.