Ryan Reynolds' Texts to Sony About Blake Lively's 'It Ends With Us' Campaign Revealed
Newly revealed text messages show actor Ryan Reynolds attempting to intercede on behalf of his wife, Blake Lively, amid backlash to her promotional campaign for the film 'It Ends With Us,' while Sony executives privately expressed frustration with Lively's actions.
Text messages obtained by the Daily Mail indicate that actor Ryan Reynolds made efforts to persuade Sony to support his wife, Blake Lively, as she faced public criticism for her promotional campaign for the film "It Ends With Us." The messages reveal Reynolds' direct appeals to the studio to align with Lively's stance during the controversy.
Internally, Sony executives reportedly viewed Lively's behavior related to the campaign as "epic level stupid," according to the report. These communications emerged as part of legal proceedings, highlighting the studio's internal discussions and Reynolds' attempts to manage the situation.
The controversy stemmed from Lively's promotional activities for the film, which reportedly drew backlash. This led to a period of tension and legal entanglement between Lively and her co-star and director, Justin Baldoni. The messages from Reynolds appear to be an early part of what evolved into a two-year legal dispute between Lively and Baldoni.
Sources suggest that Reynolds was also instrumental in Lively's decision to sever ties with her publicist, Leslie Sloane, after a two-decade working relationship. This move is presented as part of the effort to navigate the public relations challenges.
The film "It Ends With Us," based on a popular novel, achieved significant box office success, earning $148 million domestically and $350 million globally. However, the allegations and public disputes involving its stars overshadowed its commercial performance.
Lively was seen leaving federal court following a settlement conference related to her civil lawsuit against Justin Baldoni, which was a key event in the protracted legal conflict.