Ross Kemp's 1980s Kellogg's Ad Resurfaces, Showing a Different Side to the 'Celebrity Traitors' Star

A resurfaced advertising clip from the 1980s shows a youthful Ross Kemp, then in his mid-twenties, singing in a Kellogg's Fruit N' Fibre commercial. The advertisement, filmed before Kemp became known for his role as Grant Mitchell in EastEnders and before he adopted his signature bald look, features the actor dressed in golfing attire and sporting dark hair.

In the ad, Kemp sings about the benefits of the cereal, including its ingredients like apples, hazelnuts, and bananas, and humorously suggests it aids in cooking. The commercial aired approximately one year before his debut on the BBC soap opera in February 1990.

Kemp, now 62, is currently appearing on Celebrity Traitors, where he has maintained a hardman persona. Fans have noted the stark difference between his current on-screen image and his appearance in the vintage cereal advertisement.

This is not the first time Kemp's youthful appearance has been a topic of discussion. During a past appearance on Good Morning Britain, earlier photographs showed him with a short haircut shortly after graduating from drama school.

Kemp has previously spoken about his experiences with male pattern baldness, a condition affecting a significant portion of men. He told The Times that while he wishes he had a full head of hair, he would never consider hair transplants or cosmetic surgery, stating, "This is me. If you don't like it, you know what you can do."

Meanwhile, on Celebrity Traitors, viewers have speculated about Kemp's ability to identify the show's hidden traitors. During a recent episode, the Traitors attempted to eliminate a Faithful by boring them to tears. Kemp, along with Jerry Hall, was targeted by Maya Jama and James Acaster, who engaged in seemingly tedious conversation while yawning conspicuously. Fans observing the show on X, formerly Twitter, have expressed confidence that Kemp's character's inherent paranoia will lead him to uncover the Traitors' ploy.