Rosie Huntington-Whiteley Sparks Buzz with Daring Alo Yoga Shoot Amidst M&S Lingerie Partnership End
The supermodel showcased a new collection while reflecting on her professional journey and personal life.
Rosie Huntington-Whiteley recently captivated audiences with a daring photo shoot for Alo Yoga, sporting a white cropped cardigan and hotpants. This striking visual comes shortly after the announcement that her 14-year lingerie collaboration with Marks & Spencer (M&S) has concluded.
The 39-year-old model shared the new campaign images on Instagram, highlighting her toned physique in the knitted two-piece ensemble. The accompanying caption read, 'Soft launch into sweater weather.' The photoshoot also featured the model posing with a grey handbag from Alo Yoga's latest collection.
The end of her long-standing partnership with M&S was confirmed earlier this month, with her collection already removed from stores and the retailer's website. The "Rosie for Autograph" collection, launched in 2012, had been a consistent performer for M&S, reportedly boosting sales significantly, especially during the COVID-19 pandemic. M&S stated the decision to end the deal was mutual, citing the brand's evolution and modernization of its lingerie lines. A spokesperson expressed pride in the collaboration and wished Huntington-Whiteley continued success.
Fans have voiced their disappointment online regarding the discontinuation of the M&S line, with some noting it was their preferred choice for underwear.
Huntington-Whiteley spoke about her aspirations for the M&S line, aiming to create inclusive, accessible, yet luxurious pieces. She shared instances where customers expressed how the lingerie made them feel fantastic, which she described as the most rewarding aspect of her work. The collection was reported to have sold three times its initial expected numbers upon launch and is estimated to be owned by one in fifty women.
Figures from 2022 indicated that bra sales, including those from Huntington-Whiteley's designs, were 40 percent ahead of 2020 and 13 percent up from 2019. During the COVID-19 pandemic, sales of Rosie's lounge bras and crop tops exceeded 15,000 units in April 2021.
Huntington-Whiteley is engaged to actor Jason Statham, 59, and they are parents to two children, son Jack, nine, and daughter Isabella, four. The couple, who live in Los Angeles, began dating in 2010 and became engaged in 2016. She has previously commented on their 20-year age gap, citing his experience and supportive nature as attractive qualities.
Reflecting on her career, Huntington-Whiteley has spoken about navigating rejection in the modeling industry. She now views setbacks not as failures, but as redirection towards more suitable opportunities. She has also credited Statham with encouraging her to take control of her career and advocate for herself, a lesson learned from his own self-advocacy. She believes that challenging periods in life contribute to personal depth and multifaceted identity.