Rosie Huntington-Whiteley Launches Daring Alo Yoga Shoot Amidst M&S Lingerie Partnership End

Supermodel Rosie Huntington-Whiteley has unveiled a daring new photoshoot for Alo Yoga, just days after news broke of the conclusion of her 14-year lingerie collaboration with Marks & Spencer.

The 39-year-old model shared striking images from the Alo Yoga campaign on Instagram, featuring her in a white cropped cardigan and hotpants. "Soft launch into sweater weather," she captioned the post, showcasing her toned figure while posing on a cream sofa with a designer handbag.

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Earlier in October, it was confirmed that Huntington-Whiteley and M&S had mutually decided to end their long-standing partnership. Her collection, which had been a consistent presence in the brand's offerings for over a decade, has since been removed from stores and the retailer's website.

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The "Rosie for Autograph" line, first launched in 2012, was reportedly a significant driver of sales for M&S, particularly during the COVID-19 pandemic. Retail analysts noted its contribution to the brand's performance, especially when other sectors of the business faced challenges. In April 2021, sales of bras and crop tops from her line exceeded 15,000 units, and figures from 2022 indicated that bra sales, including her designs, were significantly up from previous years.

M&S stated that the decision to end the collaboration was mutual, reflecting the company's evolution and broadening of its lingerie offerings. A spokesperson expressed pride in the partnership and wished Huntington-Whiteley continued success.

Huntington-Whiteley reflected on her lingerie line, expressing a desire to create inclusive, accessible, yet luxurious pieces. She cited positive feedback from customers who felt fantastic wearing her designs as a particularly rewarding aspect of the job.

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Beyond her fashion endeavors, Huntington-Whiteley is engaged to actor Jason Statham, 59, and they share two children, Jack, nine, and Isabella, four. The couple, who reside in Los Angeles, began dating in 2010 and became engaged in 2016. Huntington-Whiteley has previously spoken about their 20-year age gap, noting Statham's wisdom and strength as attractive qualities.

She has also shared insights into navigating the modeling industry, discussing how she has learned to view rejection not as failure but as an opportunity for growth. Huntington-Whiteley credited Statham with encouraging her to take control of her career and become her own advocate. She also discussed how periods of struggle have shaped her into a more layered and multifaceted individual.