Several of President Donald Trump’s senior female aides have repeatedly chosen clothing from a small group of designers, creating what a Daily Mail fashion piece described as an “unspoken MAGA ‘uniform.’”
The report says aides including Press Secretary Karoline Leavitt and Homeland Security Secretary Kristi Noem have been spotted in brands such as Veronica Beard, Maje, Sandro and Zara since Trump took office six months ago. The outlet described the looks as preppy, polished and put-together for their roles in the executive branch.
The Daily Mail singled out Veronica Beard as a particular favorite, noting the American ready-to-wear label was founded by Veronica Miele Beard and Veronica Swanson Beard. It highlighted an appearance by Noem in a light pink tweed Dickey jacket by the brand, worn to a meeting with Senator Katie Britt, chair of the Senate Appropriations Subcommittee on Homeland Security. The jacket was paired with a plain black silk dress, according to the report.
The coverage contrasts higher-end ready-to-wear labels with more accessible high-street options, noting that some looks include pieces from Zara alongside those from established designers. The report did not provide pricing details for specific outfits beyond describing several items as relatively expensive.
Fashion choices among political staff and officeholders have attracted media attention in past administrations, with outlets frequently cataloging what aides and officials wear during public appearances. The Daily Mail story frames the repeated brand choices as a recognizable pattern among several women in Trump’s orbit rather than as an official uniform or directive.
Representatives for the administration or the designers named in the report did not provide immediate comment to the outlet cited in the report. The coverage follows a handful of public appearances by the aides noted, where reporters and photographers documented attire worn during official events and meetings.
The discussion of clothing choices adds to a broader public interest in how personnel present themselves in senior roles within the executive branch. Reporting on such patterns typically focuses on the intersection of fashion, image and visibility in political settings rather than on policy or staffing decisions.