Reality television personality Georgia Toffolo has drawn criticism for a recent TikTok video in which she discussed purchasing a £28 H&M top for an upcoming holiday. Viewers and commenters have labeled the 31-year-old "Made in Chelsea" star as "tone deaf" and "embarrassing" for her remarks about the cost of the item.
Toffolo, who is married to former Brewdog CEO James Watt, is reported to have a significant net worth, with estimates placing her personal wealth at £5 million and a combined net worth with her husband at £425 million. Despite her financial standing, she shared a video on Friday detailing her excitement about high street fashion and joking that her latest purchase "didn't break the bank."
In the clip, Toffolo is seen twirling in a pink strapless top from H&M, which was on sale for £28. She expressed concern that the top was too large but found a way to adjust it. "The high street is just amazing. I could cry," she said in the video. "Don't you think this looks so expensive. Like I've kitted myself out for my next holiday."
She concluded the segment by stating, "It's not broken my bank, I can tell you. Wow! I think that's really special."
The reaction in the comments section of the video was largely negative. Users described the video as "tone deaf" and "embarrassing," with one commenter noting that "High Street purchases are a choice for most of us though."
This incident follows Toffolo's previous discussions about her interest in bargain hunting. Earlier in the month, she shared tips with her followers on how to find deals on the resale platform Vinted, admitting to "lowballing" sellers to negotiate prices. She also humorously recounted changing her legal surname to Watt to maintain anonymity while engaging in these bargain-hunting tactics.
"I have a tendency to lowball people on Vinted. It's like my dirty secret," Toffolo stated, explaining her strategy of offering lower prices and walking away if the seller refused to budge. She also shared details about specific finds, like a £22.75 chiffon scarf.
Amidst the commentary on her shopping habits, Toffolo also spoke about her desire to become pregnant, comparing the elation of accepting an offer on Vinted to receiving a positive pregnancy test. She expressed openness about her fertility journey and her intention to keep her followers informed.