Todd Graves, the billionaire founder of Raising Cane's, is commemorating the 30th anniversary of his fast-food chain with a unique pop-up museum in Baton Rouge, Louisiana, near the restaurant's original location. The free attraction traces Graves' entrepreneurial journey from its humble beginnings to a national empire with over 95,000 employees.
The museum features artifacts from Graves' early career, including "The Margaret Mae," a 1979 boat he worked on while fishing for sockeye salmon in Alaska to fund his aspirations. Also on display is a recreated version of the apartment where Graves lived when he first launched his eatery, complete with period details such as a brown paisley comforter and 1990s-era computer. Guided tours are available at the exhibit, which is open for one month, with the anniversary date being August 28.
In addition to the museum, Graves is launching special merchandise and making substantial charitable donations. He has pledged $20 million to Leonardo DiCaprio's environmental organization, Re:wild, and committed another $30 million over the next decade to animal welfare groups. Graves is known for hosting extravagant events, having previously spent up to $100 million on parties during the FIFA World Cup.