Tennis influencer Rachel Stuhlmann has returned to the U.S. Open, aiming to engage fans with her content and strategic storytelling. Stuhlmann, who has been dubbed the world's No. 1 tennis influencer by OutKick, is actively creating content from various events during the tournament and has partnered with retired tennis player Genie Bouchard.
Stuhlmann described her approach as intentional, emphasizing her presence on the ground at events to bring fans closer to the sport. She stated that her work across hosting, media, partnerships, and content strategy provides access to unique stories and experiences. She aims to evolve her content by focusing on storytelling and understanding what fans want to see.
"I think that's where the 'OG' nickname comes from. I've been fortunate to help pioneer this space and watch it grow," Stuhlmann told the Daily Star earlier this summer, referring to her nearly decade-long career in creating tennis content. "The way I stay ahead is by continuing to evolve. I don't just post content for the sake of posting - I think strategically about storytelling, what fans actually want to see, and how I can bring them closer to the sport."
Stuhlmann's presence at the U.S. Open includes being on the court and attending events, as she seeks to fulfill her role in growing the game of tennis through social media.
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