Princess Andre Eyes US Market, Aspires to be 'British Kylie Jenner'
The 19-year-old influencer and reality star plans to launch her cosmetics brand By Princess in the United States next year.
Princess Andre, the 19-year-old daughter of Katie Price and Peter Andre, is reportedly setting her sights on the American market, aiming to become a British equivalent of.
Sources indicate that Andre plans to launch her cosmetics brand, By Princess, in the U.S. next summer, with the goal of establishing a significant presence in the competitive beauty industry. Her strategy reportedly involves spending time in the United States in 2027 to connect with beauty retailers and engage in media appearances, with a full product launch in American stores anticipated the following year. The manufacturing of her products is being handled by the same team behind Made By Mitchell, a successful makeup brand founded by makeup artist Mitchell Halliday, which has already achieved distribution in Ulta Beauty stores across the U.S.
Andre, already a prominent figure in the UK through her reality show 'The Princess Diaries' and extensive social media work, has amassed one million Instagram followers. She is also set to appear in the upcoming series of 'Celebrity Race Across The World' alongside her brother Junior. The show challenges pairs to travel thousands of miles with limited resources, testing their bonds and resourcefulness.
The aspiration to break into the American market and emulate the success of figures like Kylie Jenner is described by insiders as a key objective for Andre and her team, who are reportedly focused on making this ambition a reality. This strategic move into the U.S. market follows her established success in the UK and her growing influence across digital platforms.