Princess Andre Aims for US Market with Makeup Brand, Emulating Kylie Jenner

Princess Andre, 19, is setting her sights on the American market, with ambitions to become the "British Kylie Jenner" as she prepares to launch her makeup brand, By Princess, in the United States. This move follows her established success in the UK through her reality television appearances and social media influence.

A source told The Sun that Andre's objective is "global domination," with a specific plan to conquer the US market. She is slated to visit America next summer to engage with beauty retailers and undertake media engagements, with the brand's launch in US stores anticipated for the following year. This strategy is reportedly being spearheaded by the same team that assisted makeup artist Mitchell Halliday's brand, Made By Mitchell, in its successful US launch and stocking at Ulta Beauty.

Andre, daughter of Katie Price and Peter Andre, has already cultivated a significant presence in the UK. She stars in the reality show "The Princess Diaries," has amassed over one million Instagram followers, and frequently attends major red carpet events. Alongside her brother Junior, 21, she is also set to appear in the upcoming series of "Celebrity Race Across The World." The show will see the siblings embark on a 7,500km (4,660 miles) journey from Kuching, Malaysia, to Melbourne, Australia, competing with limited resources and relying on local transport and the kindness of strangers.

The plan for Andre's US expansion includes spending time in the country in 2027 to connect with industry professionals and media outlets. Her team reportedly views the blueprint for her success in America as replicating the trajectory of Kylie Jenner, a move Andre is described as being "laser focused" on achieving. The venture is seen as a significant step towards global recognition for the young entrepreneur.