Graham Miller, the newly appointed director of Prince Harry's eco-tourism firm Travalyst, has voiced strong disapproval of frequent flyers, comparing the practice to driving under the influence of alcohol.
"There was a time when mentioning on a Monday that you’d just flown back from Milan or New York made you sound sophisticated. Now it’s like boasting that you drank five pints and drove home," Miller said in 2020, according to reports.
Prince Harry launched Travalyst in 2019 with the aim of making tourism more environmentally friendly. However, the Duke and Duchess of Sussex faced criticism for hypocrisy due to their own use of private jets. In the 11 days spanning August 2019, the couple reportedly took four private jet trips. One such trip, flying to visit Sir Elton John in Nice, drew significant attention.
At the time, Prince Harry defended their travel choices, stating, "Occasionally there needs to be an opportunity based on a unique circumstance to ensure that my family are safe." He also emphasized in July 2019 that "every choice, every footprint, every action makes a difference."
Three years later, the Duke addressed the United Nations, highlighting the devastating impact of climate change on the planet. Despite these statements, Prince Harry and Meghan have continued to be subjects of scrutiny for their travel habits. In 2023, they reportedly took a 40-minute flight from California to Las Vegas to attend a Katy Perry performance. That same year, they were reported to have flown from New Jersey to the Caribbean island of Canouan for a holiday, and subsequently traveled to Atlanta, Georgia, on the same private aircraft.
Travalyst was established to promote sustainable tourism practices. Miller's remarks come as the organization continues its work in encouraging more responsible travel choices.