Since stepping back as senior members of the British Royal family on January 8, 2020, Prince Harry and Meghan Markle have pursued a series of high-profile ventures, primarily in the United States. Their move away from royal duties was announced via an Instagram post, signaling a significant shift in their public lives and future ambitions.

One of the couple's early business endeavors involved a multi-year production deal with Netflix. However, recent reports have highlighted challenges and scrutiny surrounding their projects, including a documentary series that was reportedly shelved. The couple also launched a lifestyle brand, American Riviera Orchard, which included an initial offering of strawberry jam. According to reports, a significant quantity of this jam, amounting to 220,000 jars, has reportedly remained unsold.

These business ventures represent a key component of the couple's strategy to achieve financial independence following their departure from royal life. The scrutiny of these commercial efforts comes amidst broader discussions about the couple's public image and their ability to translate their global recognition into successful business outcomes in the American market.