The Primm Valley Casino, located on the California-Nevada border, is set to reopen on Wednesday, July 22, just 17 days after Terrible's assumed control of the property. The reopening follows a period of uncertainty that threatened to turn the casino town into a ghost town.
Terrible's, owned by the Herbst family, took over management of the casino on July 5. Hundreds of employees worked to revive the property, which will now feature 422 gaming machines, 250 hotel rooms, a William Hill sportsbook, a sports bar, and a 24-hour quick-bites restaurant. The company is also eliminating resort fees and will match rewards tiers earned by previous customers. Additional dining options, including a coffee bar, a casual cafe, and a steakhouse, are planned.
The near-closure of Primm Valley Resort marked a significant threat to the community, which was once a popular destination for Southern Californians seeking gambling experiences. Affinity Gaming had announced plans in May to close the casino and its related businesses, jeopardizing over 300 jobs. While Buffalo Bill's has been operating for limited events and Whiskey Pete's had already closed, Primm Valley Resort was the last casino operating full-time.
LV Petroleum had initially expressed interest in reviving the area, but the Primm family ultimately partnered with Terrible's. Nevada regulators granted Terrible's temporary approval to operate the casino, securing jobs and preserving the town's operational status. Terrible's president Tim Herbst stated in June that the company believes "Primm’s best days are still ahead" and indicated broader plans that may include property renovations and upgraded amenities. The reopening ensures the continued operation of the Primm casino complex along Interstate 15.