Prime Day Deals: Should You Buy Now or Wait for Black Friday?
An analysis of 20 major deals suggests that while some prices are at historic lows, others may see further reductions by Black Friday.
Amazon's Prime Big Deal Days offer a 48-hour shopping window with discounts across a wide range of products, from electronics and kitchen appliances to beauty items and household essentials. However, shoppers are faced with the perennial question: should they purchase now or hold out for potential Black Friday savings on November 27?
To help consumers make informed decisions, a review of 20 prominent Prime Day deals has been conducted, examining their pricing over the past six months to determine if current discounts represent genuine savings or temporary markdowns. The analysis reveals varying strategies for consumers, with some items recommended for immediate purchase while others are better suited for a later Black Friday acquisition.
Technology Deals
Several tech items are highlighted as strong purchase opportunities during the Prime Day event. The Hisense 55-inch miniLED TV (55Q8STUK), originally listed at £1,299, is currently available for £529. This represents a six-month low, as the model typically hovers between £650 and £799 outside of sales periods. Data suggests that TV discounts during October Prime sales rarely improve by more than £10 to £20 by Black Friday, and stock levels often dwindle.
The Ring Battery Video Doorbell & Indoor Camera Bundle is offered at an all-time low of £39.99, down from £119.98. These bundles typically range from £69.99 to £119.98 during non-sale periods. As Ring is owned by Amazon, its products often reach maximum discounts during Prime events, with Black Friday prices likely to match rather than beat these offerings.
The Amazon Fire TV Stick 4K is priced at £34.99, significantly reduced from its £79.99 original price. Its typical sale price falls between £34.99 and £39.99 during major clearance events. While Black Friday may offer similar pricing, further reductions are unlikely.
The newest generation of the Echo Dot smart speaker, sold as a two-pack, is available for £56.98, a 64% reduction from £159.98. This effectively brings the per-unit cost to under £28.50, matching the lowest price point typically seen on Black Friday.
Soundcore Anker P30i Wireless Earbuds are available for £22.79, down from £49.99. Their average price in spring and summer was between £29.99 and £39.99, making the current price near its historic low. Smaller audio accessories often reach their floor price around £20-£23, with Black Friday unlikely to offer substantial additional savings.
Cleaning Appliances
In the cleaning category, mixed recommendations are given. The Shark Corded Upright Vacuum (NZ691UKTDB) is currently £295.95, down from £319.99. However, these models have been observed to fluctuate significantly, often falling between £149 and £220 with voucher codes. It is advised to wait for Black Friday, when Shark uprights consistently drop to around £139.
The Eufy Robot Vacuum Cleaner G50 is priced at £88.82, a reduction from £139.99. While it has averaged around £110 to £139 in recent months, the sub-£90 price is considered a rare flash-deal floor. Entry-level Eufy robot vacuums typically do not fall below £85.
The Shark StainForce Cordless Spot Cleaner is £99.99, down from £174.99. Since its release, it has hovered between £130 and £150, making the sub-£100 price its lowest recorded point. This is considered a target threshold, with Black Friday unlikely to offer lower prices.
Conversely, the Philips OneUp 3000 Series Electric Mop is on sale for £69.99, reduced from £99.99. Its price has seen minor fluctuations, typically selling between £89 and £109. Floor-care appliances often experience deeper discounts during the Black Friday period due to increased competition.
The Shark VacMop 2-in-1 Cordless Spray Mop (VM200UK) is £55.99, a 44% decrease from £99.99. Having retailed between £70 and £99 over the past six months, the current price is seen as a solid bottom-level deal for a daily hard-floor cleaner.
Kitchenware and Small Appliances
For kitchen needs, the Ninja MAX Dual Zone Digital Air Fryer 9.5L is selling for £161.45, down from £229.99. It averaged £179-£199 during the summer, occasionally hitting £169. The current price is considered reasonable, though Black Friday may match it, risking stock sell-outs.
Hejo’s four-pack of Ice Cream Tubs for Ninja CREAMi is £15.99, reduced from £19.99. These remained static at £18.99-£19.99 through the summer. Third-party accessories rarely see discounts exceeding 20%, regardless of the sale event.
The PHILIPS L'OR Barista Sublime Pod Machine is £51.29, significantly lower than its usual £114.99 price. It typically sells for £69.99 to £89.99, making £51.29 a strong six-month low. Entry-level pod machines rarely drop below £50.
Beauty and Personal Care
In beauty, Medicube's Toner Pads Zero Pore Pad 2.0 are £11.50, down from £16.90. The price had fluctuated between £14.50 and £16.90 over the past six months. K-Beauty items on Amazon often see peak discounts during Prime events, with Black Friday prices typically mirroring these.
The Medicube PDRN Collagen Gua Sha Neck Wrinkle Cream (90ml) is £20, marked down from £29.99. Since its launch, it has remained close to its standard list price of £32-£36, rarely dipping below £28. Prime Day offers on viral K-Beauty products typically hit peak discounts of 30-35%, a rate Black Friday is likely to match rather than exceed.
The Revolution Pro Miracle LED Face Mask is £40, down from £59.99. It has held steady around £49.99-£59.99 since its release. At £40, it reaches standard budget-LED promotional pricing.
The Oral-B iO2 Electric Toothbrush (with Travel Case) is £37.99, with an RRP of £100. The average selling price over the last six months was £45-£55. A price point under £40 for this model with a travel case is considered an absolute floor price.
Household Essentials
For household items, Finish Dishwasher Tablets (166 Count) are £20.69, down from £50. They have fluctuated between £24 and £32 over the past six months. Bulk household essentials often reach their lowest cost-per-unit during Amazon Prime events.
Velvet Classic Quilted Toilet Tissue (24 Rolls) is £7.22, with an RRP of £8.50. It has hovered around £7.50-£8.50. Shoppers looking to buy in bulk may benefit from waiting until Black Friday, as this 15% discount is comparable to standard supermarket offers rather than a significant doorbuster deal.
Bold Laundry Detergent PODS (100 Count) are £19.31, down from £26.50. This product has consistently sold between £22 and £26 in bulk over the last six months. A price under 20p per pod is considered a Prime-exclusive bulk clearance rate.
Duracell Plus AA Alkaline Batteries (36-Pack) are £24.99, down from £29.99. Consistently priced around £28-£30, Prime Day events represent a primary window for lower cost-per-unit on bulk batteries. These household staples are unlikely to see further significant price drops by Black Friday, making it a good time to stock up.