Presley Gerber Entered Rehab Days Before His Death at 27
A source close to the model revealed he sought help for self-esteem and addiction issues.
Presley Gerber, son of supermodel Cindy Crawford and businessman Rande Gerber, checked into a rehabilitation facility in Santa Monica just days before his death at the age of 27. A source told Page Six that Gerber entered the facility over the weekend, recognizing that he "needed help."
According to the insider, Gerber "had not been doing well" and had "always suffered from a huge lack of self-esteem." The source added that Gerber "had trouble accepting his real self and feeling fully confident in who he was as a person." In recent weeks, he had reportedly seemed "off" and "energetically, he didn’t seem like himself."
The source further indicated that Gerber "felt like he was lacking purpose in his life," had "hadn’t really found his place," and "didn’t really know where he wanted to go and what he wanted to do." Despite his struggles, the insider stated that he "wanted so, so badly to be free of his addictions."
On September 20, at approximately 9:35 a.m., Santa Monica Police Department officers responded to a call about a male suffering cardiac arrest at the facility. A subsequent dispatch reported a possible overdose. Officers found a deceased adult male, later identified as Presley Gerber. He was pronounced dead ten minutes later. The Los Angeles County Department of Medical Examiner has yet to release the official cause and manner of death.
In the week prior to his death, Gerber had reportedly spent significant time with his family, particularly his father. A spokesperson for the Crawford-Gerber family requested privacy during this difficult time.
Gerber had been open about his struggles with addiction and mental health. In 2019, he was arrested for driving under the influence in Beverly Hills and was placed on probation. By 2025, he announced a period of sobriety from alcohol and disclosed his use of various medications, including Xanax for panic attacks, Buprenorphine, and ketamine.
In March, Gerber shared details about attending a wellness center in Mexico where he underwent ibogaine treatment. At the time, his mother, Cindy Crawford, called him a "warrior" for his efforts, and his sister, Kaia Gerber, expressed pride in his journey.
If you or someone you care about is affected by any of the issues raised in this story, call SAMHSA’s National Helpline at 1-800-662-HELP (4357).