Polar Haircare has introduced Polar Instant Dye Shampoo, a new product designed to provide grey coverage in 10 minutes directly within the shower. The ammonia-free formula aims to eliminate the traditional complexities associated with at-home hair coloring, such as the use of bowls, brushes, gloves, and the potential for stained towels.
The product combines color cream and developer in a single bottle, creating a ready-to-use foam that is applied to dry hair. Users lather it through their hair like shampoo, leave it on for 10 minutes, and then rinse it out. This process is intended to be a mess-free alternative to conventional hair dye kits.
Polar Instant Dye Shampoo is available in seven shades: Black, Dark Brown, Medium Brown, Light Brown, Blonde, Red, and Purple. The company states that the product is suitable for all hair types, from 1a to 4c, and can also be used on beards. Each 200ml bottle is advertised to provide up to 15 applications, with the color lasting up to six weeks.
According to the manufacturer, the formula incorporates five natural botanical ingredients: Reishi Mushroom, Ginseng, Black Sesame, Saponin, and Fo-Ti, which are inspired by ancient Asian herbal traditions. Polar Haircare states its mission is to create home hair color solutions that fit into modern lifestyles, offering effectiveness without compromising time or convenience.
The company suggests that Polar Instant Dye Shampoo redefines at-home grey coverage by offering a quick, convenient, and easy-to-use option that can be incorporated into a regular showering routine.