Phlur Expands Popular Heavy Cream Scent with New Eau de Parfum and Body Butter

Phlur has introduced two new products to its popular Heavy Cream fragrance line: an Eau de Parfum and a Whipped Body Butter. The launch expands the availability of the scent, which has garnered a significant following for its indulgent gourmand profile.

The brand's existing Heavy Cream Body Mist is a bestseller, praised by consumers for its alluring aroma. The new Eau de Parfum aims to amplify this experience, with perfumer Gil Clavien describing it as an effort to "deepen the addictive quality of the original, adding richness, warmth and a more textured sensuality that lingers on skin."

Despite its name, Heavy Cream is characterized as an airy and creamy scent, combining notes of vanilla mousse and musk with a bright, sparkling lemon top note. Customer reviews frequently highlight its sophisticated sweetness, with one describing it as a "smooth, grown-up gourmand with a little warmth rather than a loud, candy-sweet vanilla."

The Heavy Cream Eau de Parfum features top notes of sparkling lemon and vanilla mousse, heart notes of orange flower, white orchid, and tiare flower, and base notes of amber woods and creamy musk. It is available in a 50ml size.

Complementing the Eau de Parfum, the new Heavy Cream Whipped Body Butter is formulated with shea and cocoa butters for moisture, glycerin to support the skin barrier, and squalane for softness. It also includes prickly pear and green tea for antioxidant benefits. The body butter's scent profile incorporates elements like lemon sugar, marshmallow, and orange in its top notes, jasmine blossom and coconut cream in the heart, and vanilla mousse, salted caramel, and whipped cream in the base.

Consumers can purchase the new fragrance collection and existing body mist individually, or as a bundle. Phlur is offering a 20% discount when customers purchase all three Heavy Cream products together.