The PGA Tour announced Thursday that it has accepted Good Good Golf's decision to withdraw as the title sponsor of an upcoming event in Austin, Texas. The cancellation follows significant backlash directed at the popular YouTube golf channel for a recently deleted advertisement.
The controversial ad depicted Good Good co-founder Garrett Clark body-checking collaborator Alexis Miestowski to the ground as she reached for a branded driver. The video, intended as a spoof of a horror movie, was widely criticized for its depiction of violence.
Both Good Good and the advertiser, Callaway Golf, issued apologies and pulled the commercial. Callaway also announced it had severed its relationship with the content creators and committed $1 million to organizations working to prevent violence against women.
In a statement, the PGA Tour confirmed it was informed of Good Good's decision to step away from the $6 million sponsorship. The Tour stated it agrees with Good Good's decision to focus on their organization and the work ahead, adding that the tournament will proceed as scheduled from November 12-15, 2026, with plans to secure a new sponsor.
Good Good also released a statement acknowledging the need for internal reflection and organization. "We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we learn from this situation," the statement read.
Clark had previously apologized for his role in the ad, calling it a "dumb ad concept" and "terrible ad in general." He emphasized that the incident was a "complete skit" and not indicative of his personal stance against domestic violence.
The fallout from the ad also impacted Good Good's relationship with retailers. Reports indicated that Golf Galaxy and Dick's Sporting Goods began removing Good Good products from their shelves following the controversy. The Golf Channel also postponed the premiere of a show featuring Good Good after a sponsor requested its branding be removed.
Good Good emerged as a prominent golf content creator during the COVID-19 pandemic, amassing over two million subscribers on YouTube and becoming a significant business entity within the sport.