Parents are anticipating a substantial financial strain during the summer holidays, with new research suggesting that feeding their children for the six-week break could cost upwards of £2,500. The typical weekly grocery bill, which stands at £171 during term time, is projected to soar to £376 per week during the holidays. This increase accounts for additional expenses such as snacks, treats, and family meals.
The findings stem from a study of 2,000 parents commissioned by snack brand Once Upon a Farm. The research highlights that children's eating habits change significantly during holidays, with youngsters reportedly opening the refrigerator an average of nine times a day. Nearly 80% of parents surveyed noted that their children consume more food during the holidays than they do themselves.
Snacks are a major contributor to the increased costs. A multipack of crisps might last only 16 hours, while sweets can disappear in 13 hours. Similarly, a box of brownies is consumed in 15 hours, and chocolate lasts about half a day. Even mini cheeses and packs of ham are finished within 14 and 17 hours, respectively. Compounding the issue, over a quarter of parents report that their children complain of being hungry just an hour after eating.
Nutritionist Sophie Trotman, who contributed to the study, explained that children's increased activity, social engagement, and longer periods at home contribute to more frequent food requests. She noted that while convenient options are readily available, parents are increasingly seeking fresher, higher-quality, and less ultra-processed foods for their children.
The constant demand for food is a significant challenge for many parents. More than a third of parents are pestered for snacks approximately eight times a day. This persistent asking leads over two-thirds of parents to worry about their children's diet during the holidays. Approximately 15% of parents find it challenging to encourage healthy eating, with over 10% stating their children refuse to eat vegetables. The study also revealed that more than a quarter of parents admit their family meal routines break down, leading to skipped dinners and less home cooking.
A spokesperson for Once Upon a Farm acknowledged parents' concerns about junk food consumption during the break, emphasizing that healthy snacks can be both appealing and beneficial for families seeking nutritious options.