Reality television personality Olivia Attwood is poised for a significant financial gain, with an estimated £5 million expected from partnerships related to her newly launched cocktail brand, Savano. The brand has secured a seven-figure deal with the U.K. retailer Sainsbury's. Attwood, 35, gained initial fame in 2017 on the reality show "Love Island" and has since become one of the program's most commercially successful alumni.
Savano offers a curated selection of ready-to-drink cocktails. The brand was founded by Attwood in collaboration with premium distributor Babco. Attwood described her mission for Savano to become a "cult classic" and set a new standard in cocktail culture. The product line will be available nationwide through Sainsbury's, as well as directly to consumers via Amazon and the official Savano Shopify store. Attwood revealed in May that she had the word "Savano" tattooed on her arm, signaling her commitment to the venture.
Attwood stated that her experience over the past decade, fronting marketing campaigns for various brands, has provided her with substantial insight into commercial viability and product development. She described the transition from brand ambassador to founder, alongside her broadcasting work, as an "exciting new chapter." Attwood indicated that Savano was developed with her existing community in mind but designed to possess the quality to succeed independently.
Beyond Savano, Attwood maintains partnerships with brands such as Maybelline, Garnier, Tatti Lashes, and LOOK Fantastic. Her podcast, "Olivia's House," also generates revenue through episode sponsorships. Her television work with ITV, including series like "Getting Filthy Rich," "The Price Of Perfection," and "Bad Boyfriends," is reported to have earned her approximately £350,000 per series.
Attwood has previously discussed opportunities to expand her career into the U.S. market, noting "Love Island's" popularity there and the existing American audience on her social media platforms. While she has received offers, she has expressed contentment with her current career trajectory but indicated a potential for future U.S. projects. She has also emphasized the importance of financial independence, advocating for maintaining separate finances within relationships.