Influencer and television personality Olivia Attwood is reportedly causing significant strain on her professional relationships due to her public reactions to personal matters. Sources indicate that Attwood's management team is experiencing "unnecessary headaches" and is under pressure to manage her brand image amidst a series of controversies.
The latest incident stems from photos of her ex-partner, footballer Bradley Dack, with his new girlfriend, Emily Moloney. Upon seeing the images, Attwood took to Instagram to express her distress, posting cryptic messages about "lying" and hinting at potential public revelations.
Attwood's public statements and behavior have previously put her management team in difficult positions. In March, it was revealed that her televised wedding to Dack in June 2023 was not legally binding, a fact that reportedly blindsided ITV producers. Attwood later explained on Instagram that the breakdown of their relationship was due to Dack's alleged infidelity and repeated dishonesty over their decade-long relationship.
Industry insiders suggest that Attwood's personal life is jeopardizing her professional image, which had been gaining momentum. She was reportedly being hailed as "ITV's golden girl" and "the next Holly Willoughby." However, her "wild behavior" and public outbursts are creating challenges for her team as they work to secure new shows and brand partnerships.
Attwood's management team has intervened on several occasions to prevent her from posting damaging content. Following the recent photos of Dack and Moloney, Attwood initially threatened to "expose" her ex-husband to her 2.6 million followers. Her management reportedly persuaded her to refrain from posting, with one message from her manager Scarlett Short stating, "You don’t get to be iconic without being temporarily unhinged." Attwood later appeared to confirm their continued working relationship, posting a screenshot of a WhatsApp conversation with Short.
This situation echoes past controversies. In August, images surfaced of Attwood with her radio co-presenter Pete Wicks while she was still reportedly with Dack, leading to speculation about an affair. Attwood's response to a fan's concern about her marriage at the time, "Don't be. Worry about your own," is described as a move that would have upset her management, as the typical advice during such reputational crises is to remain silent.
Despite these ongoing challenges, Attwood has continued to engage in professional commitments, recently promoting a new River Island campaign on social media. However, the persistent nature of these personal dramas is creating a complex environment for her career management.