Ogee has introduced a new product to the market, the Lid Sculpt Liquid Eyeshadow, which the brand describes as a new category of eye color that merges high-impact pigment with skincare benefits. The formula is designed to blur the distinction between makeup and treatment, aiming to visibly lift and smooth the eyelids while providing color that lasts up to 12 hours without creasing.
The Lid Sculpt features a liquid-to-powder formula infused with skincare ingredients. It is formulated to apply smoothly and set quickly, resulting in a weightless finish with saturated color. The product is designed to be crease-free and budge-proof throughout the day.
A key ingredient in the formula is essence of white flowers, which Ogee states is intended to help lift and smooth the appearance of the eyelids. The brand cites an in-vitro study on this key ingredient to support the lifting claim. The product has been clinically tested for 12-hour wear and is designed to be adaptable to various eye shapes, ages, and skin textures.
Lid Sculpt is available in 10 metallic shades, including Jasper (earthy metallic), Sunstone (luminous warm-toned), Copper (classic glowing metallic), Tiger Eye (dimensional golden-brown), Rose Gold (soft pink metallic), Nickel (cool-toned metallic), Obsidian (deep, dramatic), Jade (jewel-toned green), Amethyst (vibrant purple), and Lapis (striking blue).
Ogee also offers an Eye Blender Brush, designed to complement its liquid and cream formulas, to assist with effortless blending and diffusing color across the lids. This brush is described as vegan and eco-friendly.
The Lid Sculpt aligns with Ogee's philosophy of integrating skincare into makeup. The brand's collection is certified organic by NSF, which requires a minimum of 70% organic ingredients per formula, distinguishing it from other certifications with lower organic content requirements. Ogee emphasizes the use of natural and organic ingredients while avoiding harsh chemicals, synthetic fragrances, and artificial dyes. All Ogee products are certified organic, non-toxic, cruelty-free, GMO-free, not tested on animals, gluten-free, and manufactured in the USA.