Years after his acquittal in the murders of Nicole Brown Simpson and Ronald Goldman, O.J. Simpson made light of the infamous white Ford Bronco chase and its association with his legal battles in a hidden-camera prank show.
Footage from the unreleased show, tentatively titled “Juiced,” which is now featured in the Investigation Discovery docuseries “O.J. Unseen: Exploitation of Evil,” shows Simpson at a used car lot. He boasted about the Bronco’s “great escapability” and suggested it could help someone “get out of trouble.”
“It was good for me,” Simpson told a potential buyer in the resurfaced clip. “Got me out of harm’s way.” When a customer inquired if there was a “dead body inside,” Simpson responded, “Yeah, well, hopefully there’s no bodies in this thing.” He also claimed, “I mean, if you ever get into some trouble and you gotta get away, it has escapability.”
Simpson, who died in 2024, was acquitted of the murders in 1995 after a highly publicized trial. The slow-speed chase in the white Bronco, driven by Al Cowlings, had been broadcast live on national television. Simpson was later found liable for the deaths in a civil case.
Filmmaker Rebecca Halpern, who worked on the docuseries, told Fox News Digital that Simpson exhibited a “complete and total lack of any decency” during the filming of “Juiced.” Halpern described Simpson as a "malignant narcissist and megalomaniac who thought he could get away with anything."
“O.J. insisted on having a beer in his hand for virtually the entire production, and loose lips sink ships,” Halpern said. “And there are many scenes in the show where O.J. just starts to blather on about the case. Nobody prompted him to tell a shopper on a used car lot that a white Bronco has ‘great escapability’ and if you do something bad, it can get you out of trouble.”
In another segment, Simpson signed a white Bronco, remarking, “With an authentic bullet hole in it. It’s signed by me, which gives it some kind of extra value.” He also stated, “I wasn’t trying to escape, despite what anybody might tell you. No, that’s the God’s truth. That’s why they never brought the Bronco ride up in any of my trials.”
Halpern noted that Simpson’s attempted comeback with the prank show failed to gain traction. Distributors reportedly backed away after details emerged of Simpson joking about the murders. “Juiced” eventually aired as a pay-per-view special in 2006 and was later released on DVD.
The docuseries also reportedly features Simpson making other controversial remarks, including fat-shaming women and suggesting, “No doesn’t always mean no,” while watching coverage of the Kobe Bryant case. Halpern suggested Simpson was desperate for a comeback and willing to make light of his ex-wife’s death and shock victims in his pranks.
Simpson had previously pleaded no contest to a charge of spousal battery against Nicole Brown Simpson in 1989. He was married to Brown Simpson from 1985 to 1992, and they had two children. Brown Simpson and Goldman were found stabbed to death in 1994. Simpson was later convicted of armed robbery and other charges in an unrelated Las Vegas case, serving nearly nine years in prison.