NYC Moms Turn Empty Nest Syndrome into Entrepreneurial Opportunity

The transition to an "empty nest" is proving to be a fertile ground for entrepreneurship among New York City mothers, who are launching new ventures and communities to navigate this significant life change. Donna Korren, a former luxury brand executive, founded "Empty Questers," a social network aimed at mothers who find themselves seeking a new purpose after their children leave for college.

Korren, 61, described the empty nest phase as a "perfect storm" of "heartbreak and opportunity." She aims to reframe the term "empty nester," which she feels "rings of lack," and instead foster connection and personal growth. The organization offers paid memberships for $240 annually, providing access to monthly online group chats and occasional in-person events. These gatherings serve as a forum for members to discuss topics ranging from menopause and career ambitions to family and future plans.

According to a 2025 survey, approximately 33% of American adults under 35 still live with their parents. However, the majority of adult children have moved out, leaving many mothers to confront a shift in identity and social circles. Gwen Mitrano, 53, a member of Empty Questers, shared her experience of moving back to Manhattan after her daughters left for college. She initially found her social life diminished to interactions with building doormen. Mitrano sought new activities, but found classes often populated by much younger individuals. She discovered Empty Questers through TikTok and found a community of women at a similar life stage.

"You can never underestimate the power of girlfriends," Mitrano stated, highlighting the value of connecting with peers. Empty Questers organizes events such as beauty product showcases, dinners, and panel discussions on life beyond daily parenting. The group also hosts virtual, expert-led Zoom meetups.

Some women engage with the empty nester community even before their children have fully left home. Mahwish Syed, 53, who runs an interior decorating firm and has a teenage son still living at home, sought "human connection and that level of sisterhood." She expressed eagerness for the next chapter, which involves supporting her son's college journey and rediscovering her own identity outside of motherhood.

Psychotherapist Jordan Conrad notes that becoming an empty nester represents a significant identity shift. When the structured routine of motherhood recedes, women may need to rebuild their sense of self and social lives. Conrad suggests that for New Yorkers, the city itself offers a dynamic environment for reinvention and forming new connections. He advises pursuing interests with others who share them as a way to re-engage and develop social networks. Korren's "Empty Questers" initiative, which she promotes on TikTok, has gained significant traction, with her videos garnering nearly a million views and her bio identifying her as an "empty nest expert."