Norfolk is rapidly becoming the preferred holiday destination for adults seeking a more sophisticated and authentic atmosphere, often compared to the allure of Cornwall's past. This shift is driven by a desire for a more tranquil environment, particularly for families with teenagers, moving away from the increasingly boisterous party scene associated with some traditional hotspots.
The author recounts a personal history of summer holidays in Cornwall, specifically Harlyn Bay, which in her youth was a more subdued destination. She notes that Cornwall, particularly areas like Polzeath and Rock, was popular with a crowd from Gloucestershire, some of whom may have inspired characters in Jilly Cooper's novels. However, as the destination became more associated with nightlife and less with family-friendly activities, the author sought alternatives.
Attempts to holiday in South Cornwall were deterred by the terrain and distance from her home in Essex. The decision to explore Norfolk was solidified as Cornwall's popular spots, like Polzeath, began to transform into what she describes as a "drunken playground" during peak season. This concern is amplified by the need to manage teenagers, where a relaxed atmosphere is preferred over one saturated with alcohol.
Norfolk offers a more civilized and authentic experience, with its north coast being a particular draw. Instead of encountering large crowds or unruly teenagers, visitors are more likely to spot seals on the beaches. The primary demographic in areas like Cley-next-the-Sea consists of young families and retired individuals.
The region's villages are described by comparing them to well-known London boroughs, offering a way to gauge their distinct character. Blakeney, for instance, is likened to Richmond for its elegance and walking opportunities. Burnham Market is presented as Norfolk's answer to Belgravia, boasting high-end shops and restaurants. Brancaster is comparable to Fulham, popular with families and their dogs on the beach, while Burnham Overy Staithe evokes a Chelsea-on-Sea vibe with its affluent young visitors on boats.
Gastronomic offerings in Norfolk are also highlighted, with establishments like The Gunton Arms near Cromer and The Moorings in Blakeney receiving praise, alongside numerous cafes serving modern coffee drinks. The landscape features hidden beaches, mudflats, and historic windmills, offering a picturesque and serene environment. The author contrasts the typical findings on Norfolk beaches—pebbles and shells—with the discarded bottles and vapes found elsewhere, reinforcing its appeal as a refined escape.