The Nordstrom Anniversary Sale, a major event for shoppers seeking discounts on premium brands, has opened its doors to cardholders, with public access beginning July 18 and continuing through August 9. The sale presents an opportunity to purchase items from luxury labels, celebrity-favored accessories, and beauty sets.
Footwear Finds
Style and Shopping Director Elana Fishman highlights shoes as a top category, noting they often sell out quickly. She emphasizes Nordstrom's customer service for easy exchanges if sizes don't fit. The sale features deals on everyday styles from brands like Sam Edelman and Steve Madden, alongside opportunities to find discounts on investment brands such as Veronica Beard and Frye. Meaghan Seward, Sr. Audience Optimization & Discovery Strategist, also expressed a preference for the shoe selection, likening it to a family tradition.
Apparel and Outerwear
Wardrobe staples are also a focus, with discounts on items like Rag & Bone sweatpant jeans and Longchamp leather bags. Jackie Goldstein, VP of Commerce, points out that the sale, typically held in the summer, is ideal for purchasing both summer and fall items, with jackets being a particular interest this year. Seward advises looking for winter outerwear, such as parkas and faux fur coats, noting that off-season items often present the best value.
Beauty and Jewelry Deals
Commerce Reporter Erica Radol recommends the sale for exclusive skincare and makeup sets, which can offer significant savings on high-end brands like La Mer and Lancôme. She advises shopping early due to the popularity of these offers, though Nordstrom may replenish inventory. Radol also suggests using the sale to acquire items not typically purchased, citing an 111Skin set that has been used by celebrities.
Jewelry deals, including lab-grown diamonds and earrings, are also highlighted as not to be missed. The utility of earrings, worn frequently, makes them a strong purchase, similar to shoes.
Menswear and Cautionary Advice
Seward notes that the men's sale selection can be a good source for gifts, with past attendees finding suits at a discount, complemented by on-site tailoring services.
While beauty sets offer attractive packaging and deals, shoppers are cautioned to ensure all items within a set are genuinely useful. Similarly, while jumbo-sized skincare products are appealing, they are not ideal for trying new brands. Radol advises sticking to a plan and focusing on essential purchases to avoid getting sidetracked by deals.
Shoppers are also encouraged to evaluate the timelessness of summer items, even when on sale, as the transition to fall will arrive quickly. The sale period runs from July 14-17 for early access for cardmembers, with public access commencing July 18. The Nordy Club tiers offer different early access dates based on customer status: Icons (July 14-17), Ambassadors (July 15-17), and Influencers (July 16-17), with general access starting July 18.