The National Football League appears to be undergoing a significant marketing shift, moving away from its previous promotion of what some have described as "angry, DEI, woke, purple-haired lesbians" towards an embrace of "blonde influencers."
This pivot is particularly evident in recent marketing efforts, including a new Netflix series that prominently features social media personality Alix Earle. The league has previously indicated an intention to leverage the visibility of NFL quarterback girlfriends, often characterized as blonde, in its future marketing strategies. This trend suggests a deliberate change in the league's outreach and promotional tactics.