New Zealand's Electoral Commission has launched a campaign to encourage citizens to register or update their voter details ahead of the upcoming general election on November 7. The initiative comes after a legal change enacted in December, which eliminated the option for voters to enroll on election day.

Under the new legislation, New Zealanders must be enrolled and have their personal information updated in the electoral system at least 13 days before election day. This means the deadline to register for the November election is October 25. Voters overseas can begin casting ballots from October 21, with the enrollment deadline also applying to them.

The center-right government, seeking a second term, introduced the enrollment cut-off as part of broader electoral law reforms. These changes also include a ban on prisoner voting and provisions allowing for larger anonymous political donations. Government officials stated the tighter enrollment deadline aims to reduce the time taken to finalize election results, which in the past has stretched to several weeks.

Prime Minister Christopher Luxon, leader of the National party, cited the prolonged vote counting process in the previous election as a reason for the change. "The experience last time was by virtue of having on-the-day enrollment we ended up in a situation where it took us three weeks to count the vote, which was the longest it had ever taken us as well," Luxon told Radio New Zealand.

Opposition parties, however, have criticized the measure, suggesting it could disenfranchise a significant number of voters. The center-left Labour party leader, Chris Hipkins, has pledged to reverse the changes if his party wins the election, arguing that a government should not implement changes that could potentially affect tens of thousands of New Zealanders. Critics also suggest the new rules could disproportionately affect "special votes," which are cast by New Zealanders abroad, away from home, or those not registered on election day, and have historically favored left-wing parties.

The Electoral Commission, an independent body, anticipates approximately 700,000 special votes will still be cast. Despite the enrollment deadline, officials project that the final election result will take about 20 days to confirm after voting concludes, a slight reduction from the 23 days previously needed.

As of now, 89% of eligible New Zealanders are enrolled to vote. While voting itself is optional, enrollment for eligible residents is compulsory, with a failure to do so potentially incurring a fine. An estimated 1 million New Zealanders reside abroad, though the number eligible to vote is unknown. Overseas voters can cast their ballots by downloading, signing, and uploading ballot papers from the Electoral Commission's website, or in some cases, by voting in person at New Zealand embassies.

The current registration campaign is utilizing social media, gaming, and streaming platforms to reach younger demographics, who are traditionally more likely to register closer to election day. The commission noted that 440,000 people remain unenrolled, with a significant portion of these, around 200,000, being between the ages of 18 and 25.