New York State is among the top three states for spending on the adult content platform OnlyFans, with residents projected to spend $341.9 million in 2026. The majority of this spending, $164.3 million, is attributed to New York City residents, making it the top-spending city in the state.
Across the nation, Americans are expected to spend $13.848 billion on the platform over a three-year period from 2023 to 2025. New York residents have contributed a significant $850.8 million to this national total since 2023. California leads the nation in total spending, followed by Texas, with New York State securing the third position.
An analysis of spending data, which utilized predictive AI modeling from Google's TimesFM 3.0, revealed that New York City's spending on OnlyFans is projected to increase by 11.2% from 2025 to 2026. According to the study's findings, a substantial portion of the city's expenditure, $115 million, is allocated towards direct messages and custom content requests from creators.
Sam Pierce, CEO of OnlyGrinder, noted that while overall user numbers may be decreasing, the intensity of spending among remaining users is increasing. The study was conducted by OnlyGuider, a discovery directory for OnlyFans content creators, which analyzed spending data over the past three years.
New York State's top five spending regions within the state for OnlyFans in 2026 are projected to be: New York City — $164.3 million Buffalo — $11.86 million Rochester — $5.84 million Syracuse — $4.23 million Yonkers — $2.17 million