New York City is on track to spend approximately $164.3 million on the adult content platform OnlyFans in 2026, a figure that would surpass any other U.S. city, according to an analysis by OnlyGuider.
This projected spending represents an 11.2% increase over the previous year, exceeding the national growth rate of 8.9% for the platform. Manhattan alone is expected to account for $83.35 million of the city's total expenditure, followed by Queens at $33.52 million and Brooklyn at $28.52 million. The Bronx is projected to spend $12.31 million, with Staten Island residents on pace for $6.6 million.
OnlyFans allows subscribers to directly message creators and purchase personalized content, with creators retaining 80% of their earnings. This model contrasts with free adult content sites. The platform is based in London.
New York State residents are expected to contribute $341 million to OnlyFans in 2026, with New York City's users accounting for 48% of that total. New York State ranks third nationally in total projected spending, behind California and Texas.
However, when analyzed on a per capita basis, New York City ranks 93rd, with an estimated $237,805 spent per 10,000 residents. Atlanta leads the per capita rankings for cities at $1,091,381 per 10,000 residents, followed by Salt Lake City at $952,303 per 10,000 residents.
Nationally, North Dakota is projected to have the highest per capita spending at $278,815 per 10,000 residents. New York State ranks 14th in per capita spending, with $215,729 per 10,000 residents.
Only three states are projected to see a year-over-year decrease in OnlyFans spending: Alabama (down 2.5% to $52.93 million), Arkansas (down 1.1% to $29.90 million), and Missouri (down 0.08% to $82.69 million).
Overall, U.S. users are anticipated to spend a total of $5.256 billion on OnlyFans in 2026, marking an 8.9% increase from 2025.