A new line of children's sleepwear is designed to address the challenges faced by parents of children with eczema and sensitive skin. Founded by Anaïs Lombard, Morning Marvels produces pyjamas made from breathable Tencel modal fabric, specifically for children aged three to 13.

The brand's sleepwear promises a friction-free night's sleep by eliminating common irritants such as scratchy labels, tight collars, and internal seams. These features aim to soothe reactive skin, prevent overheating, and reduce meltdowns associated with discomfort.

Consultant dermatologist Dr. Justine Kluk notes that friction can exacerbate itching and discomfort for those with inflamed skin. She explains that features like printed labels can help minimize rubbing against the skin, making clothing more comfortable. This approach aligns with the design principles of Morning Marvels, which seeks to provide a more comfortable sleep experience for children.

Early testing suggests the pyjamas may be effective. One parent reported that their daughter, who has a history of eczema, specifically requested to wear the sleepwear, which clings to the skin to help prevent itching. The parent described the pyjamas as an "investment" that contributes to an "undisturbed, scratch-free night's sleep."