Nearly half of American pet owners, 45%, have declined travel opportunities because their pets could not be accommodated, according to research.
The survey of 2,000 pet owners, conducted by Talker Research on behalf of Subaru, found that 73% are more likely to choose a road trip over flying specifically to bring their pet.
Travel preferences are shifting across generations, with younger adults leading the trend. In the last five years, 70% of millennials and 75% of Gen Z have taken their pets on road trips, compared to 58% of Gen X and 40% of baby boomers.
Reasons for Pet Travel
Pet owners cite several reasons for bringing their animals along on trips. Fifty-one percent agree that traveling with a pet is preferable to traveling with a human. For many, peace of mind is a primary motivator, with 47% feeling guilty leaving their pets behind and another 47% worrying about their pet's well-being throughout their absence. One in four respondents found it difficult to fully enjoy a trip while knowing their pet was at home.
Seven in ten pet owners stated that leaving their pets behind impacts the length of their trips. Thirty-one percent limit excursions to a day or two, while 37% can be away for a few days but feel uneasy beyond that.
Beyond peace of mind, other significant factors include the enjoyment of seeing pets experience new environments (43%) and the opportunity for quality bonding time (39%).
Road Trip Preferences and Challenges
For those who travel with pets, road trips are the preferred mode of transport. The survey indicated that 22% of pet owners would drive any distance if it meant their pet could accompany them, with nearly half willing to drive more than four hours.
Planning pet-friendly road trips involves challenges, primarily finding accommodations that welcome animals, cited by 41% of respondents. Other common difficulties include scheduling stops around pets' needs (36%) and managing pet anxiety or restlessness during the journey (28%).
Pet Owners' Travel Habits
When a long weekend approaches, 45% of pet owners begin planning their pet-friendly trips at least three weeks in advance. Some owners have fond memories of traveling with their pets, recalling scenic drives with windows down or relaxed journeys to nearby destinations where their pets appeared to enjoy the experience.
Subaru of America representatives noted that pet well-being is a priority. Christina Valente, Love Promise Community Commitment Manager, stated that the company partners with organizations like the ASPCA to support pets and initiatives like National Make A Dog's Day. Trevor Maki, National Product Training Manager, emphasized vehicle features such as ample space, good visibility, and easy-to-clean surfaces as crucial for a positive pet-friendly road trip experience.
The research methodology involved a survey of 2,000 adults aged 18 and older who own pets (cats/dogs) and have internet access. The survey was commissioned by Subaru and conducted online by Talker Research between July 13 and July 17, 2026.