Nate Bargatze Tapped as New Face of Ford's Customer Service Campaign

Comedian Nate Bargatze has become the new face of Ford's customer service campaign, lending his signature relatable and clean-cut comedic style to advertisements for the automaker's dealership service business. The partnership highlights Ford's commitment to providing reliable service, using genuine Ford parts, and employing factory-trained technicians.

Bargatze, a native of Tennessee, expressed his excitement about the collaboration, noting his personal affinity for Ford vehicles, including his own Ford Bronco. "I'm a big Ford fan. I have a Ford Bronco. I love Ford — it's an iconic company. They've been around for a long time," he told Fox News Digital. He emphasized that the campaign's focus on trust and simplicity aligns with his own values.

"I haven't really done a lot of stuff like this," Bargatze admitted, but he was drawn to Ford's approach. "I think Ford's done the best at it. And especially with their service business, I think they're doing a great job. It's an iconic brand that's also evolving and moving forward."

The campaign, titled "Real Parts. Real Pros. Real Easy," aims to make vehicle servicing less intimidating for consumers. Bargatze's involvement leverages his ability to connect with an average audience, mirroring his stand-up comedy, which often focuses on self-deprecating humor and everyday life experiences.

"Look, I don’t know how to take care of my truck. But the technicians at Ford Service — they do," Bargatze states in one of the campaign's ads. He also highlighted the convenience of Ford's service options, mentioning that his Bronco "gets fixed a lot easier when they come to your house."

Bargatze drew parallels between his comedy and Ford's service strategy, suggesting that people crave simplicity and reliability in an increasingly complex world. "For the average American today, everything is so polarizing, and everything is so extreme and life or death," he observed. "But you know — not that [certain] things aren't serious — but [a lot of life] is people just taking their kids to school... and you're just living life."

He believes his comedy provides a similar respite for audiences, offering a break from daily stresses. "I want to be there for them," he said of his show attendees. "You know, it's a ton of people [just] coming out, and they get to have fun, and they get to laugh... I think my comedy shows are a time for people to take a break, and it's a moment to not worry about the stresses of your life."

This approach of authenticity and relatability extends to his broader work, including his upcoming ventures into filmmaking. "I want people to be able to rely on it and know what to expect, and not be surprised by it. And just be trusted," Bargatze stated, applying the same principles of trust and consistency that Ford emphasizes in its service. His comedy, he added, stems from personal experiences: "I make fun of me. I make fun of myself ... and I try not to go outwards."