Misogynistic influencer Myron Gaines, known for his "Fresh and Fit" podcast, is reaching millions of young men through his self-published books, "Why Women Deserve Less" and its forthcoming sequel, "Why Women Deserve Even Less." These short volumes, 84 and 103 pages respectively, aim to guide readers away from what Gaines describes as the "biggest waste of time in a man's life: women."
In the books, Gaines asserts that women "have the insatiable desire for attention and will gladly dangle the prospect of sex in front of your face so they can suck away as much of your life as possible." He advises men to avoid "wasting your resources on the unreciprocated romantic pursuit of women to the point it ruins your life." The books have garnered over 1,000 reviews on Amazon, with many users giving the first book a 4.7 out of 5 stars, praising it as a "must have for young and older men."
Gaines romanticizes a past era where "women had to find a man and keep him happy" by doting on them, cooking, and having sex, fearing death if they failed to comply. He claims that contemporary women are "vapid, arrogant, vindictive, and mean," contrasting them with a supposed bygone era of "sweet, kind, feminine women."
The books target a predominantly teen male audience, advising them that relationships with women are a net negative and encouraging suspicion towards romantic pursuits and family formation. Gaines concludes that "Without women or children in your life there is only one thing left to live for — yourself." He dedicates the book to fellow manosphere influencers, including Andrew and Tristan Tate, who are currently facing sex trafficking charges.
Gaines's own lifestyle reflects some of his ideology. In a Netflix documentary, he described his relationship dynamic as "one-way monogamy," where he could have relations with multiple women while his partner could not. The couple has since reportedly broken up.
The author also makes a point about the radical changes in male-female relations, attributing them to factors like dating apps, birth control, feminism, and shifting social norms, which he argues have made the dating landscape "confused, miserable, and dysfunctional." However, the books frame this as an "us-versus-them" conflict, with Gaines referring to women as "they" throughout his writings. The article suggests that while finding love is challenging for everyone in the current romantic landscape, treating the opposite sex as an adversary exacerbates the problem, and that profiting from telling young men the world is against them is Gaines's primary motivation.