The Middle East, once the world's fastest-growing tourism region, is seeing a resurgence in holiday travel following a period of geopolitical tension that had previously halted trips to the Gulf. British tourists are returning to destinations like Dubai, Saudi Arabia, and Egypt, as the UK Foreign Office has eased travel advisories for many areas.
The easing of travel restrictions follows a memorandum of understanding between the US and Iran in June. While the situation remains subject to change, the UK Foreign Office has removed its advice against all but essential travel to the United Arab Emirates (UAE), including Dubai and Abu Dhabi. Similar reassurances are in place for much of Saudi Arabia, Oman, Jordan, Egypt, and Qatar. Tourism authorities report a return to near-normal operations in many popular Middle Eastern destinations, with luxury hotels, retail centers, and restaurants resuming business as usual.
Prices for holidays in the UAE have reportedly fallen by over 25% compared to the previous year, according to data compiled for the BBC. This makes it a more affordable time to visit the region.
Destination Analysis
United Arab Emirates
Dubai, a major hub for tourism, is described as a playground for those seeking luxury and status, offering extensive shopping, five-star hotels, and numerous theme parks. However, the city is also criticized for its gaudy and mainstream appeal, a perceived lack of culture due to its focus on modernity, and concerns regarding its treatment of migrant workers and alleged instances of prostitution.
Abu Dhabi, while investing heavily in cultural attractions like the Louvre Abu Dhabi and the new Zayed National Museum and Natural History Museum, is still perceived by some as a destination where attractions feel selected from a "billionaire's shopping list" rather than stemming from organic authenticity.
In contrast, Fujairah is presented as a more understated alternative within the UAE. Located about 60 miles from Dubai, it offers natural beaches, a Hajar mountain backdrop, and a more relaxed climate. It is noted for its quieter resorts, diving opportunities, and a history museum that provides insight into the region before the oil boom.
Ras Al Khaimah, another UAE destination, is characterized by its natural landscapes, including mangroves, beaches, and desert areas. It offers hiking in wadis, mountain scenery from Jebel Jais, and a prominent zip-line. The city also features an Old Souk, and its coastal hotels are often described as less crowded and more affordable than those in Dubai.
Jordan
Jordan is highlighted for its rich culture and dramatic landscapes, famously featured in films. It has a history of attracting royal visitors, including the Prince and Princess of Wales and the Duke and Duchess of Sussex. Destinations like Petra, an ancient city and UNESCO World Heritage site, are major draws. The country is noted for not being a destination for Premier League footballers and their families.
Saudi Arabia
Saudi Arabia is actively seeking to increase its tourism share, with significant investment in mega-projects inspired by international destinations. However, progress has been slower than anticipated. Concerns persist regarding the kingdom's human rights record, including conditions for migrant workers, the status of women, and strict laws against homosexuality.
Oman
Oman, with its capital Muscat, is described as a "thinking person's Dubai." It offers a blend of history as an ancient trading port, with mountainous, desert, and ocean landscapes. While luxury resorts are available and frequented by some celebrities, the emphasis is on a low-key and classy experience rather than ostentatious display.
Egypt
Cairo is depicted as a chaotic yet authentic destination, offering a deep immersion into modern and ancient Egyptian life. It appeals to a more learned type of tourist, distinct from the typical visitor to Dubai.
Sharm El Sheikh, on the other hand, is presented as a package holiday destination focused on sun and beach. Its Sinai Peninsula location is lined with all-inclusive hotels suitable for relaxation, souvenir shopping, and sunbathing.
Qatar
Qatar, which hosted the 2022 FIFA World Cup, is often compared to Dubai. As a wealthy nation due to its oil and gas reserves, it boasts a modern skyline and a focus on glamour, with luxury shopping malls and waterfront hotels. It attracts fashion enthusiasts, particularly for events like the Fashion Trust Arabia Gala. However, it is suggested that Qatar offers limited activities, making it more suitable for a transit stop or a short break.