A Miami television station has issued a stern reminder to its staff regarding social media conduct, urging employees to prioritize their roles as journalists over those of online influencers.
In a memo obtained by industry site FTVLive, WPLG Vice President of News Bill Pohovey expressed frustration with what he termed "foolish nonsense" appearing on employees' social media accounts. Pohovey stated that the directive was a general reminder of long-standing guidelines and not a response to any single employee's post, according to The Post.
The memo emphasized that newsroom employees represent the station at all times and should maintain their credibility as trusted journalists. Pohovey specifically called out content such as dance videos, fashion shows, and "outfits of the day," stating that such material detracts from their professional roles.
He further clarified that such content is prohibited from being produced within the station's premises, including the newsroom and studio sets. The guidelines extend to personal social media accounts, as employees are considered representatives of WPLG whether on or off duty.
Pohovey drew a comparison to respected broadcasting figures of the past, suggesting they would not have engaged in similar online behavior. He voiced concerns that unprofessional conduct could erode public trust in journalism, particularly in an era where news organizations face scrutiny and accusations of being "fake news."
"The likes and follows are not worth eroding your credibility and the credibility of this news organization," Pohovey wrote in the memo, underscoring the importance of maintaining a serious and professional image.