Meghan Markle's Lifestyle Brand As Ever Features Lilibet in New Promotional Video
Footage shows the Duchess of Sussex and her daughter making jam, with Lilibet heard speaking with an American accent.
Meghan Markle has released new footage of herself and her daughter, Lilibet, making jam as part of a promotional push for her lifestyle business, As Ever. The video, shared on Instagram, depicts Markle stirring a pot of jam while five-year-old Lilibet stirs her own bowl of what appears to be jelly.
In the clip, Markle asks Lilibet, "What do you think Lili?" to which the child replies, "I think it's beautiful," speaking with an American accent. The footage is part of a longer montage celebrating the As Ever brand and coincides with Markle's announcement of a Christmas hamper.
The promotional video also shows Markle attempting to place ten raspberries in her mouth simultaneously. Other segments feature As Ever jam jars on a production line and Markle in a beekeeping suit at her and Prince Harry's former Montecito residence.
Due to privacy concerns, only Lilibet's ginger hair and a small portion of her face are visible in the video. The montage is set to The Cranberries' song "Dreams" and intersperses images of Markle as a child with pictures of her own family, including one of her and Lilibet outdoors.
This release follows Markle's introduction of a festive Christmas hamper for As Ever. The hamper includes tea caddies, spreads, flower sprinkles, and scented candles. An earlier hosting set with similar items priced at $155 (£117) suggests a comparable price point for the new collection.
Last week, Markle announced plans for a festive range and opened pre-orders for a $112 chocolate advent calendar, exclusive to the U.S. market.
Markle expressed pride in the growth of As Ever, stating in a message accompanying the video, "Behind every successful woman is herself." She acknowledged a "community of love" and a "squad of support" from her team.
Reflecting on her entrepreneurial roots, Markle wrote, "When I was about eight years old I started my own business making handmade scrunchies I sewed on my grandmother’s Singer sewing machine and sold for $1 a piece. I sold Girl Scout cookies, had lemonade stands, worked in a frozen yogurt shop and had countless other jobs. My entrepreneurial spirit was always there."
She further added, "As I pinch myself looking at how this brand has grown, and as we introduce our holiday collection, I feel very proud, and grateful. A huge thanks to my team at As Ever. So proud of what we are creating together. Thanks for helping bring this vision to life."
