Comedian Meg Stalter and fashion icon Jenna Lyons have joined forces for the latest campaign from Vivaia, a footwear brand known for its comfort-focused designs. The Re:Work collection, which recently debuted, features a range of stylish yet comfortable options.
Stalter described the shoes as feeling "literally like heaven," highlighting the brand's commitment to creating footwear that balances fashion with wearability. The campaign plays on the relatable desire for shoes that allow one to feel dressed for an occasion while maintaining at-home comfort. "Ultimately, I want to look like I’m dressed for the occasion, while my feet think I’m comfy at home," Stalter shared.
The new collection includes loafers with rich velvet finishes and travel-friendly designs, alongside kitten heels, shoes with whipstitch details, and elevated sneakers. These additions aim to enhance autumnal wardrobes. Vivaia's popular styles, such as the Margo 3.0 flat, Sneakerina, and Addison slingback, are also available in new prints.
Among the highlighted pieces are the travel loafers, worn by both Stalter and Lyons in the campaign. These loafers are designed to be stylish and also fold up for easy packing. They come in four neutral colors, are machine-washable, and promise arch support and durability. "If the shoe’s not comfortable, it’s dead to me," Lyons stated in the campaign.
The Re:Work collection also introduces clogs that offer slipper-like comfort with an anti-slip outsole and are machine washable. Additionally, new colors of the Carol, a ballet-inspired sneaker, are available. These are noted as being similar to the Vivaia sneakerina worn by Julia Roberts and have received positive reviews for comfort and style.
Other offerings include the Rhoda ankle boot, which features a charming style with retro aesthetics, and velvet loafers available in cream, chocolate, and black. The brand is known for its eco-conscious approach, and with the star-powered campaign, styles are expected to sell out quickly. Some items are also limited edition.